CONSUMER INSIGHT REPORT: ONE STRIKE AND YOU’RE OUT
Hygiene demands by consumers serve as wake-up call
One strike and you’re out’ – new consumer research has provided a wakeup call for hospitality operators on the importance of good hygiene. Food Alert and KAM Media recently surveyed 500 UK adult consumers to see how their views on hygiene in hospitality has changed since COVID-19, and the results were surprising.
Hygiene would unlikely have been in a consumer’s top five priorities two years ago, but now cleanliness of venue and food hygiene are considered more important than atmosphere – 63% of consumers checked the Food Hygiene Rating of the last hospitality venue they visited.
KAM Media, Blake Gladman, Strategy & Insight Director
“Never before has our research shown hygiene to be so prominent in the minds of hospitality customers. It seems to have moved from the subconscious to the conscious mind when customers are making decisions about which venues to choose, whether they have a positive experience and of course whether they return.”
CONSUMER INSIGHT REPORT
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In this full report, we present our research and break down the key drivers concerning consumers, taking you through why hygiene matters more than ever when it comes to venue choice.
Giving you, the operator, food for thought on what to consider and prioritise either when opening your business, or simply when running your operations day to day.
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